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Who We Are

Adventure in Uttarakhand

Afra Tafri is an Adventure and Travel Company.

We believe that travel is a great educator. The one who travels is the one who truly lives. And we are here to help you travel to your heart’s content.

We conduct leisure and adventure trips. Our expertise is in rafting, trekking, camping, rope adventure activities, cycling, birding & paragliding, as well we relaxed vacations for friends of family. We specialise in Uttarakhand and Himachal Pradesh, but also operate in NCR, Rajasthan and Madhya Pradesh.

In addition, we offer outdoor & adventure consultancy, outdoor gear & equipment, resort management and eco-tourism.

Afra Tafri is founded by people with over 20 years of travel & outdoor experience. Our vision is to be known for our creative travel concepts, innovative experiences and transformational tours.

Our team includes experienced trekkers & mountain guides, rafters, kayakers, birders, cyclists, itinerary planners and CPR trained staff.

Our values are honesty to the client, integrity towards our promise, and care for our animals, nature & planet.

The Team

The Team Bet you can figure out which is which!

Our founders are –

Manav Joseph, the planner, the trekker, the entertainer
Our founder Manav has 20 years of travel experience. Yes, you saw that right. 20 years! He knows the Northern mountains and all its nooks and crannies like the back of his hand. He can dig out the most unheard of places for you. He looks after the planning of your experience and ensures all your travel and stay needs are well taken care of. A jovial personality, he has numerous tales of the road and the jungle, he is bound to leave you thoroughly entertained.

Amrita Joneja, the marketer, the traveler, the entrepreneur
Our founder Amrita is the proud owner of 18 years of work and travel experience. Amrita has worked in various industries in sales & marketing - Technology (Sapient), Services (Ernst & Young), Product (Unilever, GlaxoSmithKline, SABMiller), Media (Zee Telefilms and Discovery Channel, BBC, NGC). She had also founded a marketing & advertising agency in Canada, working with leading brands. She likes to travel and explore India whenever she can escape city-life. Her learning continues as a free spirit and an entrepreneur.

Our adventure specialists

Our Adventure Specialists –

We have a team of highly-trained and experienced adventure specialists who conduct all our tours. They are well-known in the field and will fully take care of all your needs & safety while you are travelling with us.